It's a pleasure to meet you!

I’m Danny Ozment — marketing consultant, brand strategist, and podcast producer.

072: Why Authenticity is So Crucial to Building a Community

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If you want a podcast that will bring stability to your business and create loyal customers who trust you before they buy and then can’t wait to tell the world about you, then your episode must showcase your true authentic self. It should also grab your listeners’ attention, build relationships by helping them get to know you, like you and trust you and solve their problems. If you do all of these things, then they will be more apt to share your podcast with friends, which is one of your ultimate goals.

In this episode, you’ll hear:

  • Why you should tell your story in your podcast episodes
  • Share your real life; the good, bad and the ugly
  • The importance of interaction with your listeners
  • Engagement from your list is an important indicator of the quality of it

A podcast is the best form of new media to create an authentic relationship with potential clients because they will spend so much time with your voice, only millimeters from their ear drums.



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