Depending where you are in the development of your business, you may or may not have thought of giving to charity. On the one hand, when we’re just starting out, we may be struggling just to get by, much less give to others. We may think, “Someday, when I’m doing very well, then I’ll start giving.” On the other hand, when we’re doing very well, we tend to hold onto our money, finding it difficult to let go of what we’ve worked hard to obtain. Whatever our situation, there will always be arguments mitigating against giving to charity.
Interestingly, we discover that the poor tend to be more charitable than the rich. Such was the finding of Paul Piff, a psychology researcher at the University of California, Berkley, in a study he conducted in 2010. Obviously, the wealthy have the capacity to give more total dollars. But those who have little to begin with are inclined to give away a greater percentage of what they possess.
In this episode you’ll hear:
- 7 great reason to give to charity
- How to decide which charities to give to
- Treating charitable gifts as a long term investment
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