Katie Krimitsos is a business strategist and coach. She’s one of thousands of business consultants and coaches out there trying to find clients. They are all running facebook ads, staying active on social media… almost all of them build their email lists by offering freebies on their websites and then communicate regularly via email.
But Katie is different. How did she build one of the largest online communities of women business owners in the US? And how does she convert a huge number of them into clients?
Through her podcast.
Her clients trust her before they ever hire her because they’ve spent hours listening to her authority and expertise on her podcast. They gain clarity on her thinking AND experience. Katie gets to paint the picture of how life can be for her listeners if they do the things she talks about. Her listeners get the experience of seeing behind the curtain and it makes it easier for them to understand her offers and the value she delivers.
Because of her podcast, Katie is always talking with warm leads who want to listen and learn about what she has to offer them.
And how did I help her.
I met Katie in December 2016 when I approached her about advertising my services on her show. As we developed the ads, she and I had several great discussions about podcasting and her show in particular. I discovered that even after over 250 episodes and building a thriving community and business, she was still spending 3 or 4 hours per week editing, uploading, promoting, and analyzing her podcast. She was tired of it, frustrated, and almost to the point of ditching the show entirely.
I immediately suggested she have us take over all of her show production and distribution. This simple step immediately allowed her to implement changes that tripled her revenue in 2017 because she was able to focus on much higher value activities that would grow her business. It gave her real results because she was focused on doing the work that had the power to skyrocket her income. The mere fact that I helped her think about her podcast in a strategic manner added value.
Much of what I do as a strategist is identify the gaps and call out the problems…and that is often enough. Most of the time the people I work with are too close to their businesses to see how unproductive it is for them to keep doing this or that when they can have someone else do it for them.
I also add value by helping them avoid the pitfalls, overcome the obstacles, and shorten the learning curve… I reveal examples of small things that can compromise their results.
“Most business owners know what they need, they just don’t know how to get it and more often than not they are trying to do it all on their own.”