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I’m Danny Ozment — marketing consultant, brand strategist, and podcast producer.

Failure – The backdoor to success

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Nobody likes to fail. I don’t like to fail. Yet, I’m hard-pressed to think of anything worthwhile that was ever accomplished without some measure of failure first.

Consider Thomas Edison. As an inventor, Edison failed 1,000 times at inventing the light bulb. But when a reporter asked, “How did it feel to fail 1,000 times?” Edison replied, “I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.”

Was Edison unique? Apparently not; check out these others with plenty of experience at failing:

“Failing is one of the greatest arts in the world. One fails toward success.” ~ Charles Kettering

“Failure provides the opportunity to begin again, more intelligently.” ~ Henry Ford

“The fastest way to succeed is to double your failure rate.” ~ Thomas Watson Sr.

“Only those who dare to fail greatly can achieve greatly.” ~ Robert F. Kennedy

“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games, and 26 times I’ve been trusted to take the game winning shot … and missed. I’ve failed over and over and over again in my life. That is why I succeed.” ~ Michael Jordan

“I never learned a thing from a tournament I won.” ~ Bobby Jones

Let’s take a closer look at failure and why it’s so vital to success.

  1. Wear failure as a badge of honor! You took a risk. You made a heroic attempt at something. You acted. It may not have worked, but you tried! Congratulations! Nothing ventured, nothing gained, right? There is no shame in failing. Shame comes from sitting on your hands and doing nothing. The fact that you failed indicates that you had the courage to try. You stepped out, overcoming your fears and tried. Way to go! High fives!
  2. You learned something new! Mark Twain joked, “A man who carries a cat by the tail learns something he can learn in no other way.” I knew a man who took a shower with his cat. He too learned something he could learn in no other way!

 Like Edison, you now know what won’t work. That puts you one step closer to success. You’re closer than ever to knowing what will work. In this way, failure teaches you valuable lessons. And you learn those lessons viscerally, experientially and not just vicariously from a book, or from someone else’s experience. In this way, the lessons you learn through failure are so much richer and more memorable.
  3. Failure builds character! Failure and the “suffering” we experience from it “produces perseverance;, character; and hope.” Character or integrity is so important! Strength of character sets the person apart from others. 

Think of failing in terms of a workout. The workout is painful, but it’s good pain. We endure the pain, because we know that it’ll strengthen us. And as we grow stronger, our confidence (hope) grows too. So, we persevere and keep trying. Each time we fail is like that workout, we’re getting stronger and stronger, preparing to succeed.
  4. Failure sets us up for a sweet success! Success without failing first is cheapened. Nothing gotten easily makes the effort seem worthwhile. Success without having first failed makes us lazy, complacent, and shallow. But when we’ve failed, perhaps over-and-over again, success is so sweet then! We savor it. We appreciate it. We celebrate it for what it is.

Washington Irving said, “Little minds are tamed and subdued by misfortune; but great minds rise above them.”

When was the last time you failed? Don’t fret over failure. Instead, fret if you’re not failing! It may be that you’re not trying hard enough!

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