Here’s a story that illustrates exactly what we do.
Parker Layrisson, owner of the Parker Layrisson Law Firm, was looking to increase his brand “footprint” in the Ponchatoula and Hammond areas of Louisiana.
He chose to create a podcast about his community rather than about the law to share news, interesting characters and stories, business and restaurant reviews, AND establish him as an expert and trusted source in the region. Rather than do a podcast about uninsured motorists and car accidents, he was more interested in becoming the podcast and social media “mayor” of his town.
Parker loved the idea of being able to tell all of these stories, but he didn’t know how to get the show off the ground. Like many successful businessmen, he knew how to run his office, execute traditional marketing strategies, and make big decisions — but he never really had to create relationship-building content like a podcast.
Content marketing is a pillar in any business — for a small business like a law firm, it is even more vital. Parker wanted to broaden his understanding of podcasting so that he would never have to jump from client to client or contract to contract.
He wanted to step into the podcasting space on the right foot. And he wanted to skip the trial and error, the mistakes, and the frustration of trying to figure it all out on his own while wasting hours and hours reading how-to guides and searching for and watching numerous DIY videos on YouTube without any guarantee that he’d know what to do in the end.