How to Start a Podcast… from an idea to a following
- Identifying your audience
- Choosing a title, format, and length
- Buying recording equipment and software
- Recording and editing your podcast
- Mastering your podcast episodes for distribution
- Publishing your podcast
- Measuring your audience
- Promoting and marketing your podcast
As trusted by…
One of the biggest questions I get about How to Start a Podcast is
“What do you actually do in the course?”
Here’s a story that illustrates exactly what we do.
Parker Layrisson, owner of the Parker Layrisson Law Firm, was looking to increase his brand “footprint” in the Ponchatoula and Hammond areas of Louisiana.
He chose to create a podcast about his community rather than about the law to share news, interesting characters and stories, business and restaurant reviews, AND establish him as an expert and trusted source in the region. Rather than do a podcast about uninsured motorists and car accidents, he was more interested in becoming the podcast and social media “mayor” of his town.
Parker loved the idea of being able to tell all of these stories, but he didn’t know how to get the show off the ground. Like many successful businessmen, he knew how to run his office, execute traditional marketing strategies, and make big decisions — but he never really had to create relationship-building content like a podcast.
Content marketing is a pillar in any business — for a small business like a law firm, it is even more vital. Parker wanted to broaden his understanding of podcasting so that he would never have to jump from client to client or contract to contract.
He wanted to step into the podcasting space on the right foot. And he wanted to skip the trial and error, the mistakes, and the frustration of trying to figure it all out on his own while wasting hours and hours reading how-to guides and searching for and watching numerous DIY videos on YouTube without any guarantee that he’d know what to do in the end.
Believe It or Not, Most Success Starts With A Seasoned Pro
Who Is Willing to Become A Novice Again.
Parker had an immense amount of experience and expertise as a successful attorney. Most people would think someone with his body of work would have no issue finding clients or landing speaking engagements.
The special thing about Parker was that despite his vast experience, he really came in as a novice. He was ready to learn — and I’ve found that this attitude is the key to creating a podcast that connects with your ideal listener.
I’m Danny Ozment, your guide.
Here’s the deal…
One thing that really ticks me off is people whose worldview has become so narrow they aren’t able to walk an inch, let alone a mile, in somebody else’s shoes.
One reason this happens is that they aren’t exposed to anything outside of their normal channels of TV, radio, social media, family and friends.
This is why I love podcasting and helping podcasters. Podcasts are the only form of new media where you can actually hear a full conversation and complete stories. Podcasts are great to get your expertise out there and position you as a thought leader and influencer.
“What happens during the course?”
Prior to the live session, I will set you up with several resources so that you will have the equipment and preparation you need for the course.
Module 1: Planning Your Podcast
- Creating a show that best serves your ideal listener
Module 2: Producing Podcast Content
- Creating metadata and tags
- A website for your podcast
- Editing your content
- Mixing your podcast
- Mastering your finished podcast episode
Module 3: Publishing, Distribution, and Measurement
- Hosting services
- Creating metadata and tags
- A website for your podcast
- Measuring web and RSS stats
Module 4: Promoting Your Podcast
- Podcast directories and media channels
- Calls to action
- Launching your podcast
Conclusion and Next Steps
“What can I expect to leave the course with?”
You will have a clearly defined brand strategy for a very specific type of listener you are trying to target. You will also walk away with all of the gear and technical knowledge you need to start your podcast.
You’ll also have actionable next-steps (both technical and promotional) on how to launch your podcast, as well as steps to start growing your audience immediately.
“Danny was instrumental in helping launch my podcast—he saved me a lot of brainpower by providing me a list of equipment to purchase, providing podcast music choices, creating show description, podcast cover art—everything I needed to launch a professional podcast with his vast knowledge of best practices, so that I didn’t have to spend time learning from mistakes. His expertise was invaluable, and best of all, he does it with a heart and passion. I really enjoy partnering with him in broadcasting my message out into the world.”
Cindy Wang Brandt, Parenting Forward
“I had been attempting to get my podcast off the ground for about a year, but just couldn’t get my act together enough to feel confident about launching it. When I met Danny I realized there was an easy and effective way to address my anxiety. I was semi-worried about having to spend money on getting help producing the podcast. But now I realize that getting help was the best thing I did. Frankly, I probably wouldn’t have launched my podcast yet if it weren’t for Danny. And I definitely wouldn’t have been so consistent in putting out new episodes. Meeting Danny in person was pivotal because I saw how knowledgeable he was and how passionate he felt about helping people like me get started and then making sure we succeed and keep going. Danny is a rock. In the months since I’ve launched I’ve gotten tons of compliments on my show. It’s strange how quickly I attracted a loyal audience. So now I’m so happy that I was able to get my show off the ground. I can’t thank Danny enough. And I enthusiastically recommend him to anyone who is thinking of starting a podcast. A couple of lawyers have taken my recommendation and are also thrilled to be working with Danny with their podcasts. The best thing you can do to create a successful podcast is get good help. And Danny is the absolute best person I know to help folks like you and me.”
Ernie Svenson, Law Firm Autopilot
“I am the owner of a small law firm that helps busy people get paid after car accidents. I wanted to connect with my neighbors by sharing interesting stories about the people and places in our town. We were worried that an outside producer would take too long or miss deadlines. But Danny was awesome and he always gets great episodes done on time. Danny is the best. The sound quality he achieved is outstanding. He is easy to work with because he’s a great communicator. He really cares about helping you realize your goals. He is always on time and available to solve any unexpected problems. Right away, we realized we have a hit thanks to Danny and Emerald City Productions. We gained over 1,000 Facebook followers in the first month, and we could not have done it without him. If you want your voice to be heard, and you need to work with a professional who will produce outstanding work on time, then you should call Danny Ozment at Emerald City Productions. I highly recommend Danny’s team.”
Parker Layrisson, The Ponchatoula Podcast
The Podcaster’s Kit live session of How to Start a Podcast (normally sold for $297) will take place on October 29, 2019 from 1 – 3pm Eastern.
There is a strict limit of 100 participants who will be able to ask questions on the live session. With an average of 15000 people purchasing Podcaster’s Kit, you will want to register early.
By enrolling in How to Start a Podcast, you’ll skip the trial and error because this program has already been proven to work and will teach you exactly what you need to know. There is literally no risk for you to try it and if you apply the lessons inside, you will create a podcast that delivers more trusting, paying customers.
After registering below, you will be sent a series of questions that will allow me to learn about you, your business, and see what needs you want to address in order for me to get to know you so that we have traction to move forward.
Right now, Danny is wearing out his Walt Disney World annual pass with his wife and 2 kids. When he’s not on Pirates of the Caribbean, he spends his days on mission helping podcasters change the world one download at a time. The podcasting services he provides to clients such as Salesforce and The John Maxwell Team, guarantee you’ll launch and grow a podcast that will impact the world.
If you’d like to register for How to Start a Podcast, please click the button below.