Companies with the most respected and influential leaders will create the most buzz, leads and sales for their organizations.
So, it’s important for companies to give themselves a “face” consumers can know, like and trust by humanizing their brand with their top executives.
Podcasting can offer that humanizing experience, giving the top executives a place to share a ton of content and become a valuable resource in the industry.
So in this episode I share some of the reasons why I believe executives should be podcasting.
In this episode you’ll learn:
- Who or what potential customers would rather engage with…
- Why a podcast changes how people view executives
- Which crucial demographic is more likely to listen to podcasts
- How a podcast builds credibility
- How podcasting gives you a leg up against the competition
Podcaster Mastermind application – https://dannyozment.com/podcastermastermind
Other resources – https://dannyozment.com/resources