Reasons Why Executives Should be Podcasting – #1 Give your company a face

Companies with the most respected and influential leaders will create the most buzz, leads and sales for their organizations.

So, it’s important for companies to give themselves a “face” consumers can know, like and trust by humanizing their brand with their top executives.

Podcasting can offer that humanizing experience, giving the top executives a place to share a ton of content and become a valuable resource in the industry.

So in this episode I share some of the reasons why I believe executives should be podcasting.

In this episode you’ll learn:

1. Who or what potential customers would rather engage with…
2. Why a podcast changes how people view executives
3. Which crucial demographic is more likely to listen to podcasts
4. How a podcast builds credibility
5. How podcasting gives you a leg up against the competition

Resources:

Further reading

https://www.wired.com/story/apple-podcast-analytics-first-month/

https://www.independent.co.uk/news/business/millennial-online-review-products-research-internet-trusted-recommendations-a8245781.html

https://www.marketwatch.com/story/why-now-is-the-best-time-for-millennials-to-find-a-job-2018-06-19

https://www.forbes.com/sites/ryanerskine/2018/09/17/is-your-ceo-on-social-media-if-not-your-business-may-be-at-risk/#621352da5fb1

https://www.forbes.com/sites/micahsolomon/2018/05/03/for-small-business-week-all-about-millennial-consumers-and-millennial-friendly-customer-experiences/#35cb48402f91

Podcaster Mastermind application – https://dannyozment.com/podcastermastermind

Other resources – https://dannyozment.com/resources