Reasons Why Executives Should be Podcasting – #1 Give your company a face

Companies with the most respected and influential leaders will create the most buzz, leads and sales for their organizations.

So, it’s important for companies to give themselves a “face” consumers can know, like and trust by humanizing their brand with their top executives.

Podcasting can offer that humanizing experience, giving the top executives a place to share a ton of content and become a valuable resource in the industry.

So in this episode I share some of the reasons why I believe executives should be podcasting.

In this episode you’ll learn:

  1. Who or what potential customers would rather engage with…
  2. Why a podcast changes how people view executives
  3. Which crucial demographic is more likely to listen to podcasts
  4. How a podcast builds credibility
  5. How podcasting gives you a leg up against the competition


Further reading

Podcaster Mastermind application –

Other resources –

Borrow My Brain

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By | 2019-02-15T08:15:44-07:00 February 20th, 2019|