Last week we talked about how executives can use a podcast to put a face on their company or brand. This week we’re going to cover how podcasts can help executives connect with current and potential employees.
Podcasts showcase authenticity and personality even better than other mediums like video and a blog. Podcasts allow you to get rid of the long emails and scripted speeches. You can just talk and let them hear a more personal side of you.
Leaders and other key members of the staff (the podcast host) are in their ears of the listener a lot longer than someone who’s in a video. They can hear your actual voice unlike some blog they decided to read. And you come across more real and authentic because there isn’t fancy lighting and graphics like you’d have in a produced video.
Podcasts can be consumed on the go. No longer do you need to have as many boring meetings to communicate with all of your employees. Your employees can listen in the car, at the gym, walking to work… wherever they want.
In this episode you’ll learn:
- Why podcasting helps executives connect with employees
- 7 ways companies can use podcasts to communicate
- How companies like Marriott are using podcasts to recruit
Resources:
Lee Cockerell – http://www.leecockerell.com/
Dan Cockerell – https://dancockerell.com/
Podcaster Mastermind application – https://dannyozment.com/podcastermastermind
Other resources – https://dannyozment.com/resources
