Podcasts are Referral Marketing on a Grand Scale
In this episode we discuss referral marketing. Most businesses get 80% of their clients from some form or referral marketing. I’m going to share with you how you can use your podcast as part of your referral marketing strategy. *** Want to join my 4-person 90-day intensive? Who: Entrepreneurs, business owners, podcasters, and side hustlers who […]
Vocal Health for Podcasters
You just ran out of batched podcast episodes and you plan to record a few episodes tomorrow. You wake up in the morning and your voice is gone. What do you do? You attended a conference over the weekend and did way too much late night networking and picked up a cold from the flights. […]
The 4 Ps of Time Optimization
Time is an interesting resource, unlike any other. Any two people have differing financial resources and differing skills and talents. We have different opportunities, different circumstances, and a different network of friends and acquaintances. But we all have the same number of hours in a day, a week, a month, or a year. When it […]
8 Ways to Lower Your Stress
Stress is one of the leading causes of stroke and hypertension in our society. But stress isn’t always a dirty word! We need a certain amount of stress in our lives in order to function well. For instance, a desire to excel in our business; the drive to please customers; and the practice of goal-setting […]
5 Strategies for Dealing Effectively with Change
Change is inevitable. Some changes we initiate and enter into willingly, while other changes are thrust upon us. Changes that happen to us may be desirable or undesirable. All change is a step into the unknown. Changes emerge from a variety of sources: Changes in family Changes as we age Changes through the phases of […]
Reasons Why Executives Should be Podcasting – #3 Start Your Next Career
Last week we talked about how executives can use a podcast to connect with the current and future employees. This week we’re going to cover how podcasts can help executives leave the c-suite and start out in a new career. Executives might want to leave their c-suite position for many reasons, but starting a consulting […]
Reasons Why Executives Should be Podcasting – #2 Connect with employees
Last week we talked about how executives can use a podcast to put a face on their company or brand. This week we’re going to cover how podcasts can help executives connect with current and potential employees. Podcasts showcase authenticity and personality even better than other mediums like video and a blog. Podcasts allow you […]
Executives and Leaders Should Be Podcasting. Here’s Why.
Recently on my podcast I did a series on why executives and leaders should be podcasting. In episode 040 I talk about giving your company, your brand a face. It’s important for companies to give themselves a “face” consumers can know, like and trust by humanizing their brand with their top executives. Podcasting can offer […]
Reasons Why Executives Should be Podcasting – #1 Give your company a face
Companies with the most respected and influential leaders will create the most buzz, leads and sales for their organizations. So, it’s important for companies to give themselves a “face” consumers can know, like and trust by humanizing their brand with their top executives. Podcasting can offer that humanizing experience, giving the top executives a place […]