How much did you spend last year on direct response, print, and awareness campaign marketing? $5k, $10k, $20k? I’ve seen crazy numbers for putting an ad on the side of a bus in larger cities. I know that several non-profits I worked for in the past easily spent $25k/year on print.
I know I spent at least $5k last year on my own website tweaks.
And I probably spent another $10k or more on travel to conferences for networking purposes
Podcasts can reduce all of these costs. The know like and trust factor being built in your listener is more effective at converting them into clients than most forms of marketing and face-to-face networking with strangers at conferences and trade shows.
And you don’t have to travel…
You may have also heard people talk about “monetizing” your podcast with sponsors and ads. While it’s true that advertising dollars are flooding to podcasters from things like video and TV advertising, the vast majority of ad dollars are going to major media outlets whoa re starting podcasts.
You are much better off sponsoring yourself by making sure that everything your listener (ideal client) hears, sees, touches, and feels in relationship to your podcast is leading them to becoming your client.
And if eliminating some marketing/advertising costs and a lot of your networking travel wasn’t enough, you can actually use most of your existing content on blogs, brochures, newsletters, etc to create your podcast content. No need to spend time reinventing the wheel. Just re-use and re-purpose your existing content and save time as well.
If you are using podcasts in your business, I’d love to hear your success stories and challenges.
Please comment below!