So many of my mentors have taught me that it is much easier to sell to and grow your business through your existing customers. I agree completely. Just look at how much emphasis is placed on CX. Think about those businesses you frequent and you’ll see it’s because they treat you well and you, in turn, spend lots of money with them.
I’ve seen this happen in my business. At least 75% of my clients are a result of referrals from other clients and former clients. You may have heard me mention it recently in my episode about how I grew my business.
It’s common to chase after new clients to the neglect of existing clients so let’s think about them today. In terms of growing your business through existing clients, I want to give you two main strategies. 1. Referrals from existing clients and 2. New Services that offer value to your existing clients.
Resources mentioned:
Podcast Roadmap – https://dannyozment.com/roadmap
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Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get…
- Full access to my 8-module podcasting course taking you from idea to launch and everything in between. Equipment and tech, Recording and publishing. Scripts and templates. Everything!
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Do you have a website for your business or personal brand or are you building one? If so, then you need WPX hosting. I use WPX for all of my sites and so do many of our clients.
For $25/month, WPX’s Business Plan gives you
- Hosting for 5 Websites
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Sign up for the WPX Business Plan by visiting https://dannyozment.com/wpx
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For $29/month, ConvertKit’s Creator Plan
- manages up to 1,000 subscribers
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- AND MOST IMPORTANTLY…
- Gives you Free migration from another tool
- AND Automated funnels & sequences
Get a free 14-day trial of the Creator Plan by visiting https://dannyozment.com/convertkit
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My Recommended Resources – https://dannyozment.com/resources
