Podcast listeners are absolutely, hands-down, a desirable demographic for your business. Here are some stats: 48 million Americans listen to podcasts weekly and subscribe to six shows, consuming 7 episodes per week. And get this, 87% of podcast listeners listen to more than half or all of each episode. This means you have a ready and willing audience right at your fingertips. The stats relating to podcast listener reactions is equally eye-opening! I go into several more podcast listening stats in this episode.
In this episode, I share:
- Why the average podcast listener is a desirable demographic
- Interesting stats from Edison 2017 Podcast Consumer report and 2018 Infinite Dial reports
All of the statistics I mention demonstrate why a podcast listener is desirable demographic and a significant reason as to why you should be podcasting.
Links mentioned in this episode:
http://www.edisonresearch.com/infinite-dial-2018/
http://www.edisonresearch.com/the-podcast-consumer-2017/
http://www.edisonresearch.com/podcast-consumer-2018/
Grab a free copy of The Ultimate Podcast Launch Formula at DannyOzment.com/podcast-launch-formula
